SEM
Pay Per Click Ad Management
What keywords should you pay for? How much should you pay for it? These are common questions about pay per click advertising. We manage over $1 million annually in Google ad spend and are ready to help you strategically manage your ad campaigns.
PPC Campaigns
PPC Ads are complex, and when you are spending ad money, you need to be accurate and efficient. Our team is ready to help you succeed in your PPC ad campaign. We walk your through each step and collaborate with you on what is best for your business and your budget.
Keyword Research
Before we pay for a keyword, we want to make sure it is the best use of your ad dollars and relevant to your business.
Reporting and Data
PPC Campaigns requires continuous monitoring of rankings, bid prices, conversions and much more.
Competition
Keeping a close eye on changes in PPC ranking, spend and click through ratios is imperative. Your competition can cause sharp changes in results and traffic.
The numbers
Pay Per Click ads require knowledge and skill to be accurate and beneficial. The more you spend, the more money Google makes and they, like any business, want to make more money. This means your campaign shouldn’t be entirely based on Google’s recommendations. You’ll likely be paying for keywords that have zero chance of bringing you business.
- Percentage of Adwords Accounts Wasting Money – 76%
- PPC First Ranking Click Through Rate – 30%
- Clicks in the Top 3 Ads – 41%